GOFOX
Role: Creative Director / Designer
Client: Gofox Electrical & Plumbing
Challenge: Overcome the stereo types connected with trades people.
Goal: Build a trusted, nationwide electrical and plumbing franchise.
Solution: Reflect how professional and hardworking our franchisees truly are.
Gofox was a brand new plumbing and electrical franchise, with the goal of becoming New Zealand’s largest and most trusted trades franchise.
Being the sole designer on the project I created and organised everything from business cards, flyers, vehicle branding, social media content, uniforms, stationary, shop fronts, digital signage, consulted on the website and created the companies brand guidelines.
Having this creative control was a joy and allowed me to create the professional and consistent brand that Gofox wanted. A brand that customers all over the country now trust, and that its franchisees are proud to be a part.

Outcome
Gofox now has 8 franchisees across New Zealand. They are teams filled with pride, that have become key parts of their respective communities. Building a strong and iconic brand has allowed these businesses to focus on what they do best, and because of this Gofox continues to grow and succeed.